You Down with IACP? Yeah, You Know Me!

The travel craziness continues as I'm heading to Austin for the IACP 33rd Annual Conference. This year's theme is: "Light Your Fire: Sparks from the Culinary Edge." 

I'll be doing a session entitled, "DIY Video Production for Food Bloggers," and will be joined by the lovely and talented Sara, from Average Betty, and Daniel Klein, chef and traveling food documentarian from The Perennial Plate. By the way, if you think I travel a lot, check this guy out.

I'm pretty excited to be doing a little teaching, as that's the one thing I do miss most about working at a culinary academy. I love the thought that folks may actually leave the session and be so inspired that they start filming and uploading food videos to their own blogs. Then, in a few years, there will be so many high-quality food videos online that their value will plummet, and I'll be out of business. Damn it! I didn't think this through.

On a related matter, here is a recipe by a new video recipe friend of mine, Marie Lévesque (aka PlatypusGuitar) from Montréal, Canada. She's the host of the Insanely Sexy Potato Show, and this is her Easy Salmon Croquette Recipe. Enjoy!


You Down with IACP? Yeah, You Know Me!

The travel craziness continues as I'm heading to Austin for the IACP 33rd Annual Conference. This year's theme is: "Light Your Fire: Sparks from the Culinary Edge." 

I'll be doing a session entitled, "DIY Video Production for Food Bloggers," and will be joined by the lovely and talented Sara, from Average Betty, and Daniel Klein, chef and traveling food documentarian from The Perennial Plate. By the way, if you think I travel a lot, check this guy out.

I'm pretty excited to be doing a little teaching, as that's the one thing I do miss most about working at a culinary academy. I love the thought that folks may actually leave the session and be so inspired that they start filming and uploading food videos to their own blogs. Then, in a few years, there will be so many high-quality food videos online that their value will plummet, and I'll be out of business. Damn it! I didn't think this through.

On a related matter, here is a recipe by a new video recipe friend of mine, Marie Lévesque (aka PlatypusGuitar) from Montréal, Canada. She's the host of the Insanely Sexy Potato Show, and this is her Easy Salmon Croquette Recipe. Enjoy!


Cream Cheesy Cubed Zucchini with Lemon and Oregano

Those of you expecting some kind of char-grilled hunk o' meat, fat-glistening-in-the-sun-type video for Memorial Day will probably be disappointed to see this humble zucchini dish. I really can't blame you. It is zucchini for heaven's sake.

I've been busy traveling on some secret business trips recently, so while I'd normally have a hard time feigning such excitement over squash, considering how much time I've had, I'm actually quite thrilled with how this came out.

I didn't start out trying to make a creamy zucchini recipe, but when I glanced in the fridge and saw the last crumbled remains of fresh cream cheese, I knew those green cubes sizzling away in the skillet were about to get enriched.

Like I said in the video, this would make a pretty nice side dish for all that grilled meat you are going to tong this summer, or as an impressive base for grilled chicken, fish, or shrimp. Also, to get extra fancy, use crème fraiche (preferably homemade) instead of the cream cheese. Enjoy!

I want to wish you all a delicious and safe Memorial Day. Hopefully you'll join me in taking a few moments to remember all those who gave their lives protecting our freedom and way of life.


Ingredients:
3 or 4 cups cubed zucchini
2 tablespoon olive oil
red pepper flakes
1/2 teaspoon lemon zest
salt and fresh ground black pepper to taste
cayenne to taste
2 tablespoon cream cheese
1 or 2 teaspoon chopped fresh oregano

View the complete recipe

Cream Cheesy Cubed Zucchini with Lemon and Oregano

Those of you expecting some kind of char-grilled hunk o' meat, fat-glistening-in-the-sun-type video for Memorial Day will probably be disappointed to see this humble zucchini dish. I really can't blame you. It is zucchini for heaven's sake.

I've been busy traveling on some secret business trips recently, so while I'd normally have a hard time feigning such excitement over squash, considering how much time I've had, I'm actually quite thrilled with how this came out.

I didn't start out trying to make a creamy zucchini recipe, but when I glanced in the fridge and saw the last crumbled remains of fresh cream cheese, I knew those green cubes sizzling away in the skillet were about to get enriched.

Like I said in the video, this would make a pretty nice side dish for all that grilled meat you are going to tong this summer, or as an impressive base for grilled chicken, fish, or shrimp. Also, to get extra fancy, use crème fraiche (preferably homemade) instead of the cream cheese. Enjoy!

I want to wish you all a delicious and safe Memorial Day. Hopefully you'll join me in taking a few moments to remember all those who gave their lives protecting our freedom and way of life.


Ingredients:
3 or 4 cups cubed zucchini
2 tablespoon olive oil
red pepper flakes
1/2 teaspoon lemon zest
salt and fresh ground black pepper to taste
cayenne to taste
2 tablespoon cream cheese
1 or 2 teaspoon chopped fresh oregano

All Up In Your Grill! Eight Great Ideas for Your Holiday Cookout

Memorial Day weekend is here! Time to dust off the grill, and find that "Kiss the Cook" apron everyone loves so much. Is there anything so empowering (for us simple-mined males at least) as standing in front of a flaming grill, foam-wrapped can of beer in one hand, giant grill tongs in the other?

I've posted eight of my favorite grill recipe videos below. All are proven crowd-pleasers, and none require any special skills or equipment. By the way,
don't forget the side dishes, everyone knows they are the real secret to a great backyard meal. Have a wonderful weekend, and as always, enjoy!


Santa Maria Tri-Tip Grilled Lamb Chops
Grilled Flank Steak Grilled Lemon Chicken
Cornell Chicken Grilled Barbecue Chicken
Grilled Pork Tenderloin Grilled Asian Skirt Steak

All Up In Your Grill! Eight Great Ideas for Your Holiday Cookout

Memorial Day weekend is here! Time to dust off the grill, and find that "Kiss the Cook" apron everyone loves so much. Is there anything so empowering (for us simple-mined males at least) as standing in front of a flaming grill, foam-wrapped can of beer in one hand, giant grill tongs in the other?

I've posted eight of my favorite grill recipe videos below. All are proven crowd-pleasers, and none require any special skills or equipment. By the way,
don't forget the side dishes, everyone knows they are the real secret to a great backyard meal. Have a wonderful weekend, and as always, enjoy!


Santa Maria Tri-Tip Grilled Lamb Chops
Grilled Flank Steak Grilled Lemon Chicken
Cornell Chicken Grilled Barbecue Chicken
Grilled Pork Tenderloin Grilled Asian Skirt Steak

How to Cut a Sandwich Like Bobby Flay

I'd like to start by saying this video demonstration on how to cut a sandwich like Bobby Flay may be the most anti-climatic video we've ever done. After the big build up I did in my Hellmann's Club Sandwich post a few months ago, about this revolutionary technique, something tells me the vast majority of viewers may be underwhelmed.

Regardless, I think it's kind of a neat trick, and an interesting glimpse into how the mind of a chef works. Even something as basic as cutting a sandwich in half can be optimized for maximum effect. Thanks, Chef Flay. Enjoy!

Disclosure: This post was created in connection with my appointment as an Ambassador in Hellmann’s Club Sandwich Program.

How to Cut a Sandwich Like Bobby Flay

I'd like to start by saying this video demonstration on how to cut a sandwich like Bobby Flay may be the most anti-climatic video we've ever done. After the big build up I did in my Hellmann's Club Sandwich post a few months ago, about this revolutionary technique, something tells me the vast majority of viewers may be underwhelmed.

Regardless, I think it's kind of a neat trick, and an interesting glimpse into how the mind of a chef works. Even something as basic as cutting a sandwich in half can be optimized for maximum effect. Thanks, Chef Flay. Enjoy!

Disclosure: This post was created in connection with my appointment as an Ambassador in Hellmann’s Club Sandwich Program.

Top Chef Fabio Viviani Makes Me Breakfast in Aspen

Last year, while at the Food & Wine Classic in Aspen, I was invited to a private, early morning cooking demonstration by Fabio Viviani, one of the most popular and entertaining Top Chef contestants of all time.

For obvious reasons (including, but not limited to, long nights of drinking, eating and more drinking), early morning events at the Aspen F&W are usually not high on my list, but despite a pretty impressive hangover, I decided this up-close and personal demo was too good to pass up.

By the way, In case you're wondering why I'm posting this now, I thought I'd lost this footage in a hard drive crash shortly after the event, but just recently found the files on a memory card.

The event was sponsored by Bertolli, and Chef Fabio was there to show us the differences between, and best practices for, using their three main styles of olive oil; light, classic, and extra virgin.

When I heard "breakfast," I was thinking something like a simple frittata, but we were treated to a beautiful plate of food featuring a seared beef tenderloin filet, with an avocado feta salad, pan-roasted tomatoes and green onions, finished with aged balsamic.

This was shot on my cell phone, so please pardon the sound and video quality, but I think any fan of Fabio's will still enjoy this glimpse into what a private class with the gregarious Italian chef would be like. He's one of those teachers that no matter how much fun you're having listening to him, he's having twice as much fun explaining it.

If you happen to be in Southern California, Viviani is the chef and owner of Cafe Firenze in Ventura Country, and Osteria Firenze in Los Angeles. As I mentioned in the video, he also teaches private cooking classes, and if you'd like more information, you can check out his official website for details. Enjoy!


Bonus Italian Chef Coverage: Victor Casanova’s Spaghetti Alla Chitarra Recipe by Average Betty

Since we have an Italian chef theme going on today, I thought I'd add this great video recipe from Average Betty featuring Chef Victor Casanova from Culina in Beverly Hills. Thanks to my buddy Sara for sharing, and for providing the written recipe here! For the original video post, click here. Enjoy!

Top Chef Fabio Viviani Makes Me Breakfast in Aspen

Last year, while at the Food & Wine Classic in Aspen, I was invited to a private, early morning cooking demonstration by Fabio Viviani, one of the most popular and entertaining Top Chef contestants of all time.

For obvious reasons (including, but not limited to, long nights of drinking, eating and more drinking), early morning events at the Aspen F&W are usually not high on my list, but despite a pretty impressive hangover, I decided this up-close and personal demo was too good to pass up.

By the way, In case you're wondering why I'm posting this now, I thought I'd lost this footage in a hard drive crash shortly after the event, but just recently found the files on a memory card.

The event was sponsored by Bertolli, and Chef Fabio was there to show us the differences between, and best practices for, using their three main styles of olive oil; light, classic, and extra virgin.

When I heard "breakfast," I was thinking something like a simple frittata, but we were treated to a beautiful plate of food featuring a seared beef tenderloin filet, with an avocado feta salad, pan-roasted tomatoes and green onions, finished with aged balsamic.

This was shot on my cell phone, so please pardon the sound and video quality, but I think any fan of Fabio's will still enjoy this glimpse into what a private class with the gregarious Italian chef would be like. He's one of those teachers that no matter how much fun you're having listening to him, he's having twice as much fun explaining it.

If you happen to be in Southern California, Viviani is the chef and owner of Cafe Firenze in Ventura Country, and Osteria Firenze in Los Angeles. As I mentioned in the video, he also teaches private cooking classes, and if you'd like more information, you can check out his official website for details. Enjoy!


Bonus Italian Chef Coverage: Victor Casanova’s Spaghetti Alla Chitarra Recipe by Average Betty

Since we have an Italian chef theme going on today, I thought I'd add this great video recipe from Average Betty featuring Chef Victor Casanova from Culina in Beverly Hills. Thanks to my buddy Sara for sharing, and for providing the written recipe here! For the original video post, click here. Enjoy!

Food Blogger Festival Etiquette and Tips

Hi, I love your blog, wanna trade links?
There's been a proliferation of food blogger festivals over the last few years. Some of the reasons are obvious, like the explosion of new food blogs being published. It's now common knowledge that food blogging is incredibly fun, almost no work, and extremely profitable, with most bloggers making six-figure incomes.

Some reasons are less obvious, like how much money these events net for the promoters. These people are making out like Goldman Sachs. My sources report that the last BlogHerFood brought in an estimated 765.3 million dollars. Of course that's not all profit, as they did spend a couple hundred dollars on the food. Also, I believe that's all tax free, since they probably qualify as a religion.

It's all about the Benjamins.
Photo (c) yomanimus
Anyway, since there's a pretty good chance that you, or someone you know, or someone you would like to know, will be going to one of these events soon, here are some friendly tips and a few pointers on festival etiquette:

1.) Never approach a blogger who has more traffic than you. You can do nothing for them. Besides, they have more important things to do than listen to you drone on about finding your "voice." They don't give a crap about your voice, and 30 seconds in, are probably wishing you didn't have one.

2.) Never approach a blogger who has less traffic than you. These parasites just want to suck from the sweet teat that is your referral traffic. Screw them and the sustainably raised, heritage breed hog they rode in on.

3.) Only approach bloggers who have the exact same traffic as you. Of course, it's a huge breach of etiquette to ask someone what their traffic is, so just assume everyone at the festival has the same numbers as you do.

A huller!! Score!
4.) Never complain about the swag bag. There's a reason all that junk is free. Did you think they were going to throw a Kitchen Aid in there? Just happily take your strawberry huller, your silicon-coated whisk, and your little rice sample (is there anything sadder than rice for one?), and do what any experienced, self-respecting blogger would do…re-gift it!

5.) When drunk tweeting, NEVER use the phrase, so and so was "kicking ass during the panel." After three cocktails before noon, that "L" key is waaay too close to the "K" key for comfort.

That bald guy sure likes the sound of
his own voice.
6.) Only ask questions at a panel discussion that directly relate to how awesome the panelists' blogs are. That's why we, oops, I mean they, are up there. You're lucky to be in the same room as they are, so consider listening to them answer your off-topic question that was actually a self-serving statement, as gravy. 

7.) When deciding who's exclusive after party to attend, just use the following system to rank the events. Take the number of celebrity bloggers hosting, times that by the number of books they've written, then add the number of times Ruhlman has mentioned them in a tweet. Compare these numbers, and then go have a drink at the hotel bar where you're staying. You're not getting into any of those parties anyway.

Hi, my name is John, and
I'm a food blogger.
8.) Take pictures of everything. You'll want to be able to look back and remember those three bloggers you posed with in the lobby, you know, the ones you don't remember. Sure, you can close your eyes and imagine how epic Hank Shaw's beard was, but why not pull up that picture of him and make sure?

I sincerely hope this list of tips helps you enjoy your next big food blogger festival experience! By the way, this post was not a parody. There is no way I wrote this post with tongue-in-cheek. My tongue was nowhere near my cheek. In fact, it was sticking straight out the whole time. :-P

Disclaimer: I did not attend the BlogHerFood event. I was in town for the Atlanta Food & Wine Festival, but partied with a bunch of BH attendees (high-traffic bloggers, of course). This post was not a review of BlogHerFood. I'm making light of the food blogger festival-going experience in general.

Food Blogger Festival Etiquette and Tips

Hi, I love your blog, wanna trade links?
There's been a proliferation of food blogger festivals over the last few years. Some of the reasons are obvious, like the explosion of new food blogs being published. It's now common knowledge that food blogging is incredibly fun, almost no work, and extremely profitable, with most bloggers making six-figure incomes.

Some reasons are less obvious, like how much money these events net for the promoters. These people are making out like Goldman Sachs. My sources report that the last BlogHerFood brought in an estimated 765.3 million dollars. Of course that's not all profit, as they did spend a couple hundred dollars on the food. Also, I believe that's all tax free, since they probably qualify as a religion.

It's all about the Benjamins.
Photo (c) yomanimus
Anyway, since there's a pretty good chance that you, or someone you know, or someone you would like to know, will be going to one of these events soon, here are some friendly tips and a few pointers on festival etiquette:

1.) Never approach a blogger who has more traffic than you. You can do nothing for them. Besides, they have more important things to do than listen to you drone on about finding your "voice." They don't give a crap about your voice, and 30 seconds in, are probably wishing you didn't have one.

2.) Never approach a blogger who has less traffic than you. These parasites just want to suck from the sweet teat that is your referral traffic. Screw them and the sustainably raised, heritage breed hog they rode in on.

3.) Only approach bloggers who have the exact same traffic as you. Of course, it's a huge breach of etiquette to ask someone what their traffic is, so just assume everyone at the festival has the same numbers as you do.

A huller!! Score!
4.) Never complain about the swag bag. There's a reason all that junk is free. Did you think they were going to throw a Kitchen Aid in there? Just happily take your strawberry huller, your silicon-coated whisk, and your little rice sample (is there anything sadder than rice for one?), and do what any experienced, self-respecting blogger would do…re-gift it!

5.) When drunk tweeting, NEVER use the phrase, so and so was "kicking ass during the panel." After three cocktails before noon, that "L" key is waaay too close to the "K" key for comfort.

That bald guy sure likes the sound of
his own voice.
6.) Only ask questions at a panel discussion that directly relate to how awesome the panelists' blogs are. That's why we, oops, I mean they, are up there. You're lucky to be in the same room as they are, so consider listening to them answer your off-topic question that was actually a self-serving statement, as gravy. 

7.) When deciding who's exclusive after party to attend, just use the following system to rank the events. Take the number of celebrity bloggers hosting, times that by the number of books they've written, then add the number of times Ruhlman has mentioned them in a tweet. Compare these numbers, and then go have a drink at the hotel bar where you're staying. You're not getting into any of those parties anyway.

Hi, my name is John, and
I'm a food blogger.
8.) Take pictures of everything. You'll want to be able to look back and remember those three bloggers you posed with in the lobby, you know, the ones you don't remember. Sure, you can close your eyes and imagine how epic Hank Shaw's beard was, but why not pull up that picture of him and make sure?

I sincerely hope this list of tips helps you enjoy your next big food blogger festival experience! By the way, this post was not a parody. There is no way I wrote this post with tongue-in-cheek. My tongue was nowhere near my cheek. In fact, it was sticking straight out the whole time. :-P

Disclaimer: I did not attend the BlogHerFood event. I was in town for the Atlanta Food & Wine Festival, but partied with a bunch of BH attendees (high-traffic bloggers, of course). This post was not a review of BlogHerFood. I'm making light of the food blogger festival-going experience in general.

White-Balanced Brie with Ripe Pear and Black Pepper

It only took me like a year to realize there was a way to adjust the white balance on the video settings for my camera. Not bad. I knew about this adjustment for still photos, but until recently never figured it out for video.

I was testing my new found skills on a recent late night snack, and when I was done I realized I had a halfway decent video recipe to post. The color still isn’t great, and I'll continue to practice and adjust, but it's much better than the yellow-orange cast I used to suffer with.

This simple and delicious ripe brie and pear appetizer is inspired by one of my favorite meatless sandwiches. A couple times a year, I like to take a warm piece of crusty French baguette (now that's redundant!), spread it with a little butter, add some soft, very ripe brie cheese, and a few slices of juicy, equally ripe pear.

This masterpiece of French engineering is finished with a few turns of freshly ground black pepper, and eaten in close proximity to a glass of red wine; truly one of life's great culinary pleasures.

Here we've taken the same idea and turned it into a very quick appetizer that will work nicely when the occasion calls for something a bit more sophisticated than beer and pretzels. Enjoy!

White-Balanced Brie with Ripe Pear and Black Pepper

It only took me like a year to realize there was a way to adjust the white balance on the video settings for my camera. Not bad. I knew about this adjustment for still photos, but until recently never figured it out for video.

I was testing my new found skills on a recent late night snack, and when I was done I realized I had a halfway decent video recipe to post. The color still isn’t great, and I'll continue to practice and adjust, but it's much better than the yellow-orange cast I used to suffer with.

This simple and delicious ripe brie and pear appetizer is inspired by one of my favorite meatless sandwiches. A couple times a year, I like to take a warm piece of crusty French baguette (now that's redundant!), spread it with a little butter, add some soft, very ripe brie cheese, and a few slices of juicy, equally ripe pear.

This masterpiece of French engineering is finished with a few turns of freshly ground black pepper, and eaten in close proximity to a glass of red wine; truly one of life's great culinary pleasures.

Here we've taken the same idea and turned it into a very quick appetizer that will work nicely when the occasion calls for something a bit more sophisticated than beer and pretzels. Enjoy!

Heading Home from Atlanta Fat and Happy

I'm getting ready to jet back to San Francisco after a great stay in Atlanta. As you probably know, I was here for the 1st Annual Atlanta Food and Wine Festival, which was a lot of delicious fun, and considering this was their inaugural year, I thought everything was really well done. Of course, I'll have a more detailed recap coming, and a couple festival-inspired video recipes, so stayed tuned! In the meantime, here are a couple shots to tease you with. Enjoy!




Heading Home from Atlanta Fat and Happy

I'm getting ready to jet back to San Francisco after a great stay in Atlanta. As you probably know, I was here for the 1st Annual Atlanta Food and Wine Festival, which was a lot of delicious fun, and considering this was their inaugural year, I thought everything was really well done. Of course, I'll have a more detailed recap coming, and a couple festival-inspired video recipes, so stayed tuned! In the meantime, here are a couple shots to tease you with. Enjoy!